THE FOUNDERS.
ATTREN. a British‐born streetwear with a difference - crafted for the bold, built on confidence and crafted with purpose. A fashion brand that is shaped by precision, restraint, and purpose, founded by, Matt and Lauren Rowley.
In 2014, a life-altering car accident left Matt grappling with severe injuries. Despite enduring extensive medical treatments and rehabilitation, Matt faced the difficult decision to amputate his lower left leg in January 2020. This challenging experience propelled Matt and Lauren into a new chapter filled with uncertainties, but it also ignited their entrepreneurial spirit.
After years of development and sampling in late 2023, Matt and Lauren unveiled ATTREN., a brand committed to revolutionising the fashion landscape.
After years of development and sampling in late 2023, Matt and Lauren unveiled ATTREN., a brand committed to revolutionising the fashion landscape.
ATTREN. began with a simple belief: that what we wear should carry meaning. Born from a desire to create modern, lasting designs. Every collection, from THE ARCHIVE to THE SIGNATURE reflects an evolution in form and philosophy.
At the heart of ATTREN. lies a powerful message, “Be Bold. Be Confident.” This ethos encourages individuals to embrace their unique identities, fostering a community that values creativity, empowerment; showcasing their own unique sizing system, and authenticity.
Matt and Lauren will always look to do things their way. The ATTREN. way
.